Ako onlajnová agentúra, ktorá vytvorila a úspešne aplikovala stratégie pre množstvo e-shopov môžeme povedať, že neexistuje jednotný vzorec pre trvalý úspech v maloobchode, keďže požiadavky a okolnosti každej značky sú jedinečné. Existujú typické vzorce a fázy, ktorými prechádzajú online podniky a ktoré tvoria životný cyklus elektronického obchodu. Tri typické fázy životného cyklu podnikania v elektronickom obchode […]
ADVERTISEMENT ON YOUTUBE WILL GET YOU TO YOUR CUSTOMERS ATTENTION. FOR 1 CENT.
Advertising on YouTube is a great substitute for TV advertising or its powerful complement. Unlike TV, YouTube advertising has the full attention of the viewer. Uses a pay-per-view model. So you only pay for an ad when the viewer has been watching it for more than 30 seconds. For a video shorter than 30 seconds, you pay to watch to the end. In addition, the first 5 seconds of the video cannot be skipped. Despite the fact that 0.01 € playback cost cannot be guaranteed, so far all our campaigns have run at a maximum of 1 cent per playback.
2/3 OF VIEWERS SKIP ADS.AND THAT IS COOL!
For 1 000 € you can get 100,000 views of your video to the end (if the video is shorter than 30 seconds). But on average only one in three YouTube users will watch the whole video it means that you need 300,000 views within 29 seconds long to get 100,000 views! And that’s great because the views are free.
With this number of users, YouTube is a great way to spread your brand. This is not the advertisement that leads in orders directly, but it can also be used for remarketing to users who, for example, have placed items in their carts but haven’t submitted an order.
YOUTUBE IS POWERFUL. VERY POWERFUL.
HOW TO MANAGE SUCH A POWER FOR YOUR PERFORMANCE?
YouTube advertising – Trueview – can be used as a powerful branding tool – but it requires a budget of thousands, or rather tens of thousands of euros. We can use YouTube advertising very powerfully if we take advantage of the biggest advantage of the video – it reaches our primitive brain – amygdala, which controls our emotions and thus significantly adjusts our decision making process. After all, we just rationally make emotional decisions when making a purchase. So through remarketing, we show our prospective customers how great it would be if they had our product. Wouldn’t it be fantastic to see a video on YouTube showing the experiences and details of the car you just viewed on the importer site?
Create emotions with your customers and they will consider the order their best decision
INTERESTED IN A VIDEOADVERTISEMNENT ON YOUTUBE?I WANT A FREE PROPOSAL
We have been working with GoUP TEAM for several years. Throughout the cooperation, we have always experienced helpfulness, expert advice and pro-customer-oriented professional approach. With their help, we can be seen where we need it. Thank you and we look forward to further cooperation."doc. Ing. Petr Všetečka, PhD. Garant Partner Plus
Working with GoUP, we can rate it as above average. Communication and response to the processing of our requirements is solved in a sufficiently fast time. We highly recommend it to other interested parties.Jaroslav Košťál LedXenony.sk
We have been cooperating with GoUP advertising agency for a long time. There is mutual harmony between us. GoUP experts communicate quickly, always addressing all requirements and taking care of campaigns. This is why I reject other competitive offers and I highly recommend this advertising agency to my partners.Oľga Kurejová MKcar
Our company is satisfied with GoUP - Google advertising campaign which is proven by the fact that we have been using it actively without a break since February 2013. At the same time, we see an increasing number of clients since we have handed over the advertising campaign to them compared to managing our own campaigns. We recommend their services to our clients too.Martin Bendik nakupujbezpecne.sk
We were very satisfied with GoUP's Google and Facebook campaigns created for our development project Nová Terasa in Košice. The Facebook page of the project received a new branded visual, a 4- fold number increase of fans, and the number of queries brought to us from Google exceeded our expectations. Throughout the whole campaign, we communicated with GoUP and directed the strategies. They managed to align with our agency, which leads the project's overall marketing strategy. We were also regularly updated on reports in personal meetings with account managers or PPC specialists. I am pleased to recommend cooperation with GoUP.Peter Šimko Penta Investments
I am 100% satisfied with the work of the agency GoUP. I don’t think any more words are necessary.Michal Čuri PROFILEXAN
On behalf of Spiš Tour company we would like to thank you for the professional services provided. Prompt response to our requirements, nice staff approach and willingness. We are really very satisfied. Thank you and we look forward to further cooperation .. :)Pavol Dzurilla spistour.sk
I have already recommended GoUP advertising agency to my partners several times. Staff members at the agency are very responsive and helpful. In the event of changes or problems, they immediately inform us what suits us best. I am satisfied with their work.Zuzana Hyžová toparla.sk
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